VIEWER RESPONSES TO INTERACTIVE NARRATIVE: A COMPARISION OF INTERACTIVE VERSUS LINEAR VIEWERSHIP IN ALONE AND GROUP SETTING By
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چکیده
VIEWER RESPONSES TO INTEACTIVE NARRATIVE: A COMPARISION OF INTERACTIVE VERSUS LINEAR VIEWERSHIP IN ALINE AND GROUP SETTING By Sangyeob Lee Based on researches about viewers’ emotional responses to media, the emotional responses to interactive video were studied. Because of the nature of interactive television, the involvement of people during watching the video was expected to be increased. This paper presents results from various emotional factors, which were used to measure viewers’ responses to other media forms. Also emotional factors of subjects who watched interactive video were compared to those who watched linear version.
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تاریخ انتشار 2004